Effects of Telepresence, Experiential Value, and Satisfaction on Online Behavioral Intentions
This study proposed and assessed an integrated behavioral intentions model in an online shopping environment with advanced image interactivity technology (IIT). The effects of telepresence and experiential value, including utilitarian value and hedonic value, on customer satisfaction and intentions to purchase and rebrowse were estimated. In addition, this study investigated the role of customer online shopping satisfaction in the model. Results of the online survey with 302 participants with experience in browsing an apparel retail Web site indicate that vividness and interactivity are two important determinants of telepresence and that, then, has significant effects on utilitarian value and hedonic value, respectively. Furthermore, these two values have strong impacts on satisfaction, which, in turn, is significantly related to customers intentions to purchase from and rebrowse the online retailer. Managerial implications are also discussed in this paper.
Behavioral Intentions Consumer Satisfaction Experiential Value Hedonic Value Interactivity Technology Telepresence Utilitarian Value
YANG Haoerl HUANG Yuying
Deptartment of Business Management, Tatung University, Taipei, Taiwan Foreign Exchange Department, Hsinyi Branch, Entie Bank, Taipei, Taiwan
国际会议
The Fifth InternationalSymposium on Management of Technology(ISMOT07)(第五届技术与创新管理国际研讨会)
杭州
英文
1652-1656
2007-06-01（万方平台首次上网日期，不代表论文的发表时间）