Successful Startups Based Science and Technology in the Industry Transition Areas: Insights Based Strategy
How can startups based science and technology in the Industry Transition areas is successful? The particular environments of Industry Transition areas supply the fertile soil for entrepreneurship, such as the effective law system and policy, available finance market. Market strategy is concerned with how businesses achieve competitive advantage. Market targeting is the foundation of market strategy; firm performance is determined by the match between target market selection and market orientation. We argue that the successful of startups based science and technology is based on the interaction between the firms strategic orientation and (1) the entrepreneurship environment of the area that the firm locates; and (2) its selection of tart market. The insights offered by this framework help the firm discovers the most compatible strategic orientation in order to remain successful over time.
Startups Based Science and Technology Entrepreneurship Environment Industry Transition Areas Target Market
ZHAO Jian-hua GAO Jia-qi
School of Business Administration, Northeastern University, P.R.China, 110004
国际会议
2007 International Conference on Dtrategic Management（2007年战略管理国际会议）
成都
英文
73-77
2007-04-19（万方平台首次上网日期，不代表论文的发表时间）