An Empirical Research upon Service Innovation Behavior in Color TV Enterprises in China——Based on Sustainable Development Thesis
Referring to the research based upon specific behavior of enterprises in competitive dynamics theory, this article takes the main Color TV enterprises as its research object and carries out an empirical research upon the characteristics of the service innovation behavior the several main enterprises implemented in the Color TV market, fa accordance with sustainable development strategic aim, this paper studied the inherent rule of service innovation behaviors. Service innovation behavior data during 5 years took by 9 main Color TV enterprises are collected, based upon which the relationship between the amount of service innovation behavior with the degree enterprises depending on the market and market share has been studied. It proves that the amount of service innovation behavior of different enterprises varies greatly, and a positive correlation has been found for the amount of service innovation behavior and the degree that enterprises depending on the market as well as market share.
Sustainable Development Strategy Empirical Research Service Innovation Behavior
WANG Ke-yi FENG Gui-ping
School of Management, Dalian University of Technology, P.R.China, 116023
国际会议
2007 International Conference on Dtrategic Management（2007年战略管理国际会议）
成都
英文
235-241
2007-04-19（万方平台首次上网日期，不代表论文的发表时间）