Low-incomer Oriented Innovation and Sustainable Development Strategies of Enterprises

摘要：

Most of prior research has addressed the lead user oriented innovation in enterprises. However, we know little about how the innovations meet the demands of low incomers. This paper studies the business model of low-incomers oriented innovation and explores the sustainable development strategies for enterprises. The results show that the low-incomer group-oriented innovation requires firms to look downward rather than just look upward, i.e., firms should adopt the strategies for the bottom of pyramid (BOP).

关键词： Innovation Low-incomer Sustainable Development Corporate Social Responsibility

作者: TANG Fang-cheng TONG Yun-huan

作者单位: School of Economies & Management, Tsinghua University, Beijing, P. R.China, 100084

会议类型: 国际会议

会议名称: 2007 International Conference on Dtrategic Management（2007年战略管理国际会议）

会议地点: 成都

会议语种:英文

页码: 268-273

在线出版日期: 2007-04-19（万方平台首次上网日期，不代表论文的发表时间）