Research on the Source of Competitive Advantage Based on Customer Value

摘要：

The research on the source of competitive advantage of a firm has always been the key issue in strategic management studies. The existing research findings, despite the positive influence they once had on corporate strategic thinking, lead to one-sidedness in their conclusions for partially emphasizing one certain influencing factor. On the basis of combing the previous researches on this issue, the author expounds and proves that customer value is the ultimate source of competitive advantage, and puts forward a logical system ring about competitive advantage based on customer value, by which the author reveals the ring-like logical nexus between the existing theories on competitive advantage studies which are all rooted in customer value so as to guide the enterprises to obtain competitive advantage via customer value.

关键词： Competitive Advantage Customer Value Integration Super Profit Market Leading Position

作者: LIANG Wen-ling JI Feng

作者单位: School of Business, Shandong University at Weihai, P.R.China, 264209

会议类型: 国际会议

会议名称: 2007 International Conference on Dtrategic Management（2007年战略管理国际会议）

会议地点: 成都

会议语种:英文

页码: 384-390

在线出版日期: 2007-04-19（万方平台首次上网日期，不代表论文的发表时间）