The Evergreen Companies——Reintegration of the Competitive Theory
At present, the research on competitive advantage theory has to become three schools, which are competitive advantage school, core competence school and resource school. From outside-decided theory, inside-decided theory, to dynamic developing theory, the search for the source of competitive advantage has experienced an evolving process. On the basis of strategic management theory, this study reintegrates the competitive theory with systematic analytic method. It has smoothed different theories of these three schools and provided a clear path to search for competitive advantage for companies.
Competitive Advantage Core Competence Key Resources Core Product
QI Peng-hu BAI Yan
School of Economics and Management, Northwest University, P.R.China, 710127
国际会议
2007 International Conference on Dtrategic Management(2007年战略管理国际会议)
成都
英文
448-453
2007-04-19(万方平台首次上网日期,不代表论文的发表时间)