Internationalization Operation Strategies of Chinese Small and Medium-Sized Enterprises

摘要：

As a rule of business development, internationalization is an important way for tile growth of medium-size businesses. Internationalization operation is an important path for an enterprise to enter international market. There are different ways of internationalization for different products and different enterprises when they enter different international market environments. There are different types of products, such as domestic consumption-based products, primary labor-intensive products, marketing-intensive products and capital-technology-intensive products. The competitive condition of an enterprise in a different value chain link determines its internationaiization strategy. And the difference of competitiveness determines an enterprise to choose his international operating mode. Acclimatizing oneself to different marketing environment is the key to successful internationalization. For most of Chinese SMEs, hardly can they have the absolute advantages as the multinational enterprises in the developed country. So they should adopt progressive and manifold internationalization operation according to their own characteristics.

关键词： Small and Medium-sized Enterprises(SMEs) Internationalization Operation Competitive advantage Value Chain Market Environments

作者: LI Wen-chen

作者单位: School of Management, China University of Mining and Technology, P.R.China, 221008

会议类型: 国际会议

会议名称: 2007 International Conference on Dtrategic Management（2007年战略管理国际会议）

会议地点: 成都

会议语种:英文

页码: 458-462

在线出版日期: 2007-04-19（万方平台首次上网日期，不代表论文的发表时间）