Study on Competitive Environment and Strategic Choices of SMEs

摘要：

The survival of small and medium-sized enterprises (SMEs) in the current dynamic environment requires continuous strategic competence. Through systematic analysis of SMEs strategy environment, the reason of forming hyper-competitive environment, especially the interaction between SMEs strategy and environment, this paper studies on the methods with which the SMEs face a dynamic environment full of uncertainty, complexity and unpredictability, and proposes a feasible strategic choices for SMEs existence-dynamic alliance, thus providing the theoretical foundation for the SMEs to make highly effective and scientific strategic decisions .

关键词： SMEs Dynamic Environment Competitive Strategy Strategic Choices

作者: ZHANG Shou-feng ZHAO Hui

作者单位: School of Management, Jinan University, P.R.China, 250022;School of Management, Tianjin University, School of Economics, Jinan University, P.R.China, 250022

会议类型: 国际会议

会议名称: 2007 International Conference on Dtrategic Management（2007年战略管理国际会议）

会议地点: 成都

会议语种:英文

页码: 467-473

在线出版日期: 2007-04-19（万方平台首次上网日期，不代表论文的发表时间）