Bring-in and Go-global: Towards Sustainable Chinese University Press

摘要：

With full consideration of the actual situation of the university press in China, the authors intend to highlight the editors cultural awareness in publishing under the background of the globalized economy. It is the cultural awareness of the editor that makes his production distinguished from others, and thus forms the core competitiveness of a university press. The editor has the responsibility to bring in advanced science and technology from abroad, and go global with Chinese traditional culture. Chinese, as the carrier of the traditional culture, has become more and more important during the course. What is more, the promotion of Chinese teaching in the world would help Chinese university presses achieve sustainable development.

关键词： globalized economy Chinese university press the editors cultural awareness Bring-in and Go-global Chinese traditional culture Chinese sustainable development

作者: ZHANG Jing HUANG Xin-lu

作者单位: Sichuan University Press, Chengdu, P.R. China, 610065

会议类型: 国际会议

会议名称: 2007 International Conference on Dtrategic Management（2007年战略管理国际会议）

会议地点: 成都

会议语种:英文

页码: 488-491

在线出版日期: 2007-04-19（万方平台首次上网日期，不代表论文的发表时间）