The Vietnamese Pharmaceutical Market: a Comparison on Foreign Entry Strategies

摘要：

This paper studies on entry strategies into the Vietnamese pharmaceutical market. It first provides an overview of the Vietnamese pharmaceutical market in terms of drug trade, health care provision, entry barriers and licensing requirements, distribution of drugs, investment location and government efforts in developing a national pharmaceutical industry. The second part of the paper provides a theoretical framework to understand the various foreign entry strategies into the Vietnamese market and factors that affect firms to opt for one strategy over another. It also reviews the pros and cons of these entry modes (licensing, joint venture, whoily-owned subsidiary, acquisition). Firms have multiple options available to them when entering an emerging market and preference for one mode over another, which depends on the market and company characteristics, a firms objectives and its risk-taking attitude.

关键词： Pharmaceutical Drugs Vietnam Market Entry Strategy Joint Venture

作者: Daniel Simonet

作者单位: Nanyang Business School Nanyang Technological University

会议类型: 国际会议

会议名称: 2007 International Conference on Dtrategic Management（2007年战略管理国际会议）

会议地点: 成都

会议语种:英文

页码: 516-536

在线出版日期: 2007-04-19（万方平台首次上网日期，不代表论文的发表时间）