The Customization Strategy Decisions by Information Goods Monopolist under Uncertainty of Product Quality

摘要：

Based on the product-differential spatial model and considering the errors of communication between producer and consumer during customization, this paper discusses how to make decisions when information goods monopolist provides both standard and customized goods, and how to avoid the uncertainty originated from communication errors. The results show that under the market incompletely covered condition, the monopolist can increase his profits by adopting customization. Despite the uncertainty of customization goods quality, monopolist can collect earnests to evade such risk, and then the marginal earnest either decreases or increases in different uncertain level. With the development of technology of information goods customization, there will be a phenomenon of overinvestment in customization.

关键词： Information Goods Product Differentiated Customized Uncertainty

作者: ZHANG Yu TANG Xiao-wo

作者单位: School of Management, University of Electronic Science and Technology, P.R.China, 610054

会议类型: 国际会议

会议名称: 2007 International Conference on Dtrategic Management（2007年战略管理国际会议）

会议地点: 成都

会议语种:英文

页码: 609-616

在线出版日期: 2007-04-19（万方平台首次上网日期，不代表论文的发表时间）