The Application of Modularity in Product Strategy

摘要：

Designing and production for modular product is regarded as a best option to achieve product variety. By rational use of modularity, we can obtain mass customization at the lowest cost. Based on comprehensive research of modular theories, this paper analyses the applications of modularity in product innovation, and differentiates strategy and development of product platform. Further a framework is given on how to make use of modular method, and a case is introduced to illustrate the framework. We believe that it will play a role of reference for enterprise.

关键词： Modularity Product Innovation Differentiate Strategy Product Platform

作者: XIAO Fan-ping TANG Xiao-wo

作者单位: School of Management, University of Electronic Science and Technology, P.R.China, 610054

会议类型: 国际会议

会议名称: 2007 International Conference on Dtrategic Management（2007年战略管理国际会议）

会议地点: 成都

会议语种:英文

页码: 639-642

在线出版日期: 2007-04-19（万方平台首次上网日期，不代表论文的发表时间）