Corporate Values: a Centre of Gravity in Turbulent Environments

摘要：

The purpose of this paper is to contribute to the practical value of corporate values in strategic management theories relating to sectors of business with changing environments. Using representative firms of five business sectors, we quantify and analyze the markets opinion of their publicly stated strategy across four key dimensions and show that it is possible to account for turbulence in industry effects, by examining the differing utility of their corporate values for consumers, customers and clients. We conclude that certain business sectors are indeed vulnerable to customer perceptions of turbulence of different types, and whilst central and resident in all large businesses, we contend that corporate values are more apparent and relevant to customers and clients of the firms in discontinuous and turbulent market environments, or those in punctuated equilibriums, than those in incrementally changing environments.

关键词： Strategy Environment Corporate Values Reputation Utility Industry Effects

作者: Evan Yabsley Gus Geursen

作者单位: Faculty of Business and Informatics, Central Queensland University, Rockhampton, Queensland

会议类型: 国际会议

会议名称: 2007 International Conference on Dtrategic Management（2007年战略管理国际会议）

会议地点: 成都

会议语种:英文

页码: 689-710

在线出版日期: 2007-04-19（万方平台首次上网日期，不代表论文的发表时间）