Exploiting Market Opportunities and Conquering Threats Using the Strategy Star Technique

摘要：

Strategies are developed to guide an organisation toward its goal. Sometimes the organisation adopts tried and tested strategies and thereby simply does more of the same year after year. When major strategic change is eventually required to keep pace with the competitive nature of the market-place or in the light of new technology, generic strategies might not always suffice. What is then needed is a way to transcend the existing paradigms of strategy development, i.e. a process by which management effort can be focused upon using the firms established strengths to exploit perceived market opportunities and conquer external threats, while concurrently improving its internal weaknesses.

关键词： Strategy Star Conflicting Strategic Options

作者: David A. Robinson

作者单位: Associate Professor of Entrepreneurship Bond University, Australia

会议类型: 国际会议

会议名称: 2007 International Conference on Dtrategic Management（2007年战略管理国际会议）

会议地点: 成都

会议语种:英文

页码: 1050-1054

在线出版日期: 2007-04-19（万方平台首次上网日期，不代表论文的发表时间）