The Supreme Realm of Brand Strategies: Building-up of Brand Loyalty

摘要：

Brand, as a carrier of huge invisible assets and the best economic benefits, has become the innovative capabilities of enterprises, the important sign of the market competitive abilities and the driving force of development of enterprises, therefore, the brand strategies are widely stressed by the enterprises, To upgrade the brand strategies to the supreme realm, it is a key to build up the brand loyalty. In this article, the author will explore the building of brand loyalty and its strategic significances on enterprises, and put forward the methods of upgrading the brand loyalty from the perspectives of value marketing.

关键词： Brand Strategy Brand Loyalty Marketing

作者: JI Wei-bin ZGUAN Ping

作者单位: Business School, Sichuan University, 610064 Associate Professor, Director, Exchanges Div International Office, Sichuan University, 610064

会议类型: 国际会议

会议名称: 2007 International Conference on Dtrategic Management（2007年战略管理国际会议）

会议地点: 成都

会议语种:英文

页码: 1109-1113

在线出版日期: 2007-04-19（万方平台首次上网日期，不代表论文的发表时间）