Study on the Weight Model of Environmental Protection Evaluation Based on Automobile Green Marketing

摘要：

Three characteristic stages are selected in automobile life cycle. Based on the analysis of industry states, the evaluation indexes are chosen correlative to the automobile green marketing. Each weight of evaluation index is calculated by using the analytic hierarchy process and the fuzzy evaluation method. The evaluation system is established for the automobile green marketing environmental protection, so as to obtain evaluation integration index model of the automobile green marketing environmental protection. It has been proved that the system is helpful for the automobile green marketing theory and the implementation promotion.

关键词： Green marketing Analytic Hierarchy Process Evaluation Weight

作者: HONG Yan-yun TAG Yu-hong

作者单位: School ofEamomics and Management, Jiangsu Normal University of Technology, P.R.China, 213001

会议类型: 国际会议

会议名称: 2007 International Conference on Dtrategic Management（2007年战略管理国际会议）

会议地点: 成都

会议语种:英文

页码: 1159-1163

在线出版日期: 2007-04-19（万方平台首次上网日期，不代表论文的发表时间）