Apparel Shopping on the Internet; Online Product Presentation
Based on the empirical literature, this study takes an exploratory approach to investigate the current online product presentation practices of successful apparel e-merchants. Twelve apparel websites were classified according to types of e-retailers and websites, and analyzed using one-way ANOVA and t-test as to nine items. Significant differences found may provide preliminary information and suggestions for other apparel e-retailers to take primary steps forwards in the correct direction. Well online product presentation strategies will contribute to expedite purchase decisions and create a competitive apparel e-shopping environment.
Apparel Product presentation Retailers Websites
Xiaofen Ji Chen Pang
College of Fashion, Zhejiang Sci-tech University, Hangzhou 310018, China
国际会议
杭州
英文
422-427
2006-08-22（万方平台首次上网日期，不代表论文的发表时间）