The Building of the Graduate Student Education Creative System

摘要：

The activities of marketing innovation of enterprise starts from the recognition of the levels of marketing innovation, so it is significant to implement the evaluation to the levels of marketing innovation of enterprise. This thesis builds an evaluation indicator system based on the summarizing to the research achievements of marketing innovation of enterprise in and abroad, constructs a fuzzy comprehensive evaluation model, and discusses a method of using fuzzy mathematics to evaluate the levels of marketing innovation of enterprise through an example.

关键词： creative system graduate student education

作者: Hao Dongheng Duan Yamin Wang Xin

作者单位: Shijiazhuang University of Economics, Shijiazhuang, Hebei 050031, China

会议类型: 国际会议

会议名称: The First International Conference on Innovation and Entrepreneurship(第一届创新与创业国际学术会议)

会议地点: 石家庄

会议语种:英文

页码: 8-11

在线出版日期: 2006-10-17（万方平台首次上网日期，不代表论文的发表时间）