Fuzzy Comprehensive Evaluation and its Applied Research on the Levels of Marketing Innovation of Enterprise
The activities of marketing innovation of enterprise starts from the recognition of the levels of marketing innovation, so it is significant to implement the evaluation to the levels of marketing innovation of enterprise. This thesis builds an evaluation indicator system based on the summarizing to the research achievements of marketing innovation of enterprise in and abroad, constructs a fuzzy comprehensive evaluation model, and discusses a method of using fuzzy mathematics to evaluate the levels of marketing innovation of enterprise through an example.
Xue Yongji Miao Zehua
Shijiazhuang University of Economics, Shijiazhuang, Hebei 050031, China
国际会议
The First International Conference on Innovation and Entrepreneurship(第一届创新与创业国际学术会议)
石家庄
英文
187-191
2006-10-17（万方平台首次上网日期，不代表论文的发表时间）