A REVIEW OF EMPIRICAL RESEARCH ON ANTECEDENTS OF TRUST IN ELECTRONIC COMMERCE

摘要：

In recent three years a number of empirical studies have investigated the antecedents of trust in the specific context of e-commerce. This paper conducts a review of context,samples,methodologies, conceptualization, and operationalization of antecedent model and results of 9 relevant empirical studies in order to develop a comprehensive model to offer a basis for future researches.

关键词： Review Electronic Commerce Trust Antecedents

作者: Shao Bingjia Meng Xianqiang

作者单位: College of Economics and Business Administration, ChongQing University 400044

会议类型: 国际会议

会议名称: The Second China and U.S. Advanced Workshop in Electronic Commerce 2004

会议地点: 成都

会议语种:英文

页码: 39-43

在线出版日期: 2004-06-20（万方平台首次上网日期，不代表论文的发表时间）