PRICING STRATEGIES FOR DIGITAL PRUDCTS

摘要：

The emergence and rapid growth of Internet has made it an important media for distributing digital products. However, the distinctive characteristics of digital products suggest that the traditional pricing policies may not apply. Yet, little has been written on pricing for digital products distributed over the Internet, and so far few businesses offering digital products have made money on the Internet. This paper defines the scope of digital products, analyses the cost structure of digital products and offer some possible pricing strategies for digital products that E-commerce companies may apply in the competitive e-Marketplace.

关键词： digital products bundling versioning per-use pricing fixed-fee pricing dynamic pricing personalized pricing

作者: Du Jiangping

作者单位: Jiangxi University of Finance and Economics, Nanchang 330013, China

会议类型: 国际会议

会议名称: The Second China and U.S. Advanced Workshop in Electronic Commerce 2004

会议地点: 成都

会议语种:英文

页码: 121-124

在线出版日期: 2004-06-20（万方平台首次上网日期，不代表论文的发表时间）