BANKING E-BUSINESS AND E-BCRM
Banking E-Business refers to those business activities of the commercial banks taking the customer as a core and using all kinds of electronic media as the technology support under the pressure of competition. In order to realize the customer information aggregation of the marketing, financial service and multi medium contact, banking e-business requires the Electronic Bank Customer Relationship Management (E-BCRM) in the Customer Service Center and Business Process Departments through the channel, operation and analysis aspects.
Banking e-business electronic customer relationship management
Chen Qiang
Chinese Finance Research Institution of Southwestern University of Finance and Economics
国际会议
The Second China and U.S. Advanced Workshop in Electronic Commerce 2004
成都
英文
278-281
2004-06-20（万方平台首次上网日期，不代表论文的发表时间）