INFORMATION TRANSFERRING MODEL AND PRINCIPLES OF WEB MARKETING

摘要：

Web marketing information transfer system composes the core content of web marketing system. Therefore to learn the principles and characteristics of information transfer and the nature of information interaction is basic to grasp the essence and tactic strategy of web marketing. This paper aims at revealing the nature of web marketing information interaction and the general rules of web marketing information transfer through the research on web marketing information transfer model, which has common explanation and guiding senses to concrete web marketing strategies.

关键词： web marketing information transfer model web marketing strategy

作者: Feng Yingjian

作者单位: College of Economics and Finance, Xian Jiaotong University, Xian, China, 710061

会议类型: 国际会议

会议名称: The Second China and U.S. Advanced Workshop in Electronic Commerce 2004

会议地点: 成都

会议语种:英文

页码: 285-288

在线出版日期: 2004-06-20（万方平台首次上网日期，不代表论文的发表时间）