RULES OF SURVIVAL FOR B2C E-COMMERCE

摘要：

The overwhelming majority of B2C dotcoms are exposed to three austere challenges: channel conflict, management renovation, and an insuppressible swell in costs. Good or bad performance in tackling these challenges reflects on their disparate destinies to make or break. In response, this article comes-up with three countermeasures against each respective problem. It covers the essence of mature ideas confirmed by practice and further, expounds upon the authors thoughts and proposals.

关键词： B2C E-commerce rules for survival channel conflict data - based management cost control

作者: Jiang Wei

作者单位: Graduate College, Southwest0ern University of Finance and Economics

会议类型: 国际会议

会议名称: The Second China and U.S. Advanced Workshop in Electronic Commerce 2004

会议地点: 成都

会议语种:英文

页码: 310-313

在线出版日期: 2004-06-20（万方平台首次上网日期，不代表论文的发表时间）