APPLICATION OF REAL OPTION APPROACH IN E-COMMERCE INVESTMENT

摘要：

Due to great business potential in E-Commerce investment, standard discount cash flow techniques(DCF)such as NPV, together with more traditional method such as ROI is not an appropriate technique to evaluate the project value. Consequently, a new approach-Real Option-should be applied. Based on the characteristic of investment in E-Commerce, this paper analyses the function and advantages of Real Option and the differences between the NPV and Real Option.

关键词： E-Commerce, In vestment Real Option, Binominal Tree

作者: Wang Shujian Li Zhao

作者单位: Xian Jiaotong University, 710061 Xian University of Architecture and Technology, 710055

会议类型: 国际会议

会议名称: The Second China and U.S. Advanced Workshop in Electronic Commerce 2004

会议地点: 成都

会议语种:英文

页码: 382-385

在线出版日期: 2004-06-20（万方平台首次上网日期，不代表论文的发表时间）