TRANSFORM CUSTOMER CAPITAL INTO THE COMPETITIVE ADVANTAGE OF ELECTRONIC COMMERCE ENTERPRISE

摘要：

This paper is based on the background of network knowledge economy and focuses on customer capital which is a critical source of competitive advantage for the electronic commerce enterprise. The author tries to explain this problem from the perspectives such as the definition of customer capital, the types of value which customer capital can generate, and how to transform customer capital into the competitive advantage for such kind of enterprises.

关键词： Network knowledge economy,customer capital value,competitive advantage

作者: Song Jing

作者单位: E-Commerce School, Southwest University of Finance and Economics

会议类型: 国际会议

会议名称: The Second China and U.S. Advanced Workshop in Electronic Commerce 2004

会议地点: 成都

会议语种:英文

页码: 390-393

在线出版日期: 2004-06-20（万方平台首次上网日期，不代表论文的发表时间）