STRATEGIC CHALLENGES FOR E-BANKING IN CHINA AND ITS SOLUTION
E-banking brings revolutionary effects upon the traditional banking system and it taps huge number of final users in China. However, Chinas E-banking industry is characterized by various symptoms. The underlying focus of such symptoms are rooted in the fact that Chinas E-banking lack of strategic management for E-banking industry. With in - depth implementing of WTO commitment and much more openness in banking sector in China, the strategic challenges are impending and they set a sword of Damocles over the Chinas E-banking industry. This paper follows the approach of strategic management to analyze the strategic environment, the position, mission and approaching strategy of Chinas E-banking industry. Especially, besides the product approach and service approach, this paper initiatively specifies the e-banking industrial standard approach and thus provides a more complete strategic solution to Chinas E-banking industry.
E-banking strategic challenges solution
Wang Jiajie
International School of Business, Southwestern University of Finance and Economics, Chengdu 610074
国际会议
The Second China and U.S. Advanced Workshop in Electronic Commerce 2004
成都
英文
408-410
2004-06-20（万方平台首次上网日期，不代表论文的发表时间）