BROKING AND MARKETING NEGOTIABLE SECURITIES IN THE NETWORK ENVIRONMENT

摘要：

The paper is to discuss the methodologies to well brokering and marketing negotiable securities through the convenience of Internet based network environment. It firstly talkes about the various superiorities of broking services in the Internet based network environment, and then analyzes the market structure, especially customer structure in the new environment. The paper discusses marketing strategies from three aspects :4C strategies, symbiotic strategies and knowledge marketing strategies.

关键词： Negotiable Securities Internet-based Network Environment Broking Services Marketing Strategies

作者: Wang Peng

作者单位: School of Economics and Finance, Xian Jiaotong University,Shanxi,PRC, 710049

会议类型: 国际会议

会议名称: The Second China and U.S. Advanced Workshop in Electronic Commerce 2004

会议地点: 成都

会议语种:英文

页码: 422-425

在线出版日期: 2004-06-20（万方平台首次上网日期，不代表论文的发表时间）