ECONOMIC ANALYSIS ON PRICING STRATEGY OF DIGITAL PRODUCTS

摘要：

The economic characters of digital product decides that digital product should adopt pricing strategies such as Individuation pricing strategy, Group pricing strategy, Versioning Strategy, Switching Cost and Lock-in Strategy. This article analyses pricing strategies of digital product from e-conomic angle of view.

关键词： Digital product pricing strategy,economic analysis

作者: Wang Xiaoling

作者单位: School of Commerce, Jiangxi Normal University, Nanchang Jiangxi, 330027

会议类型: 国际会议

会议名称: The Second China and U.S. Advanced Workshop in Electronic Commerce 2004

会议地点: 成都

会议语种:英文

页码: 430-432

在线出版日期: 2004-06-20（万方平台首次上网日期，不代表论文的发表时间）