THE CLUSTER ANALYSIS RESEARCH OF THE CHINESE ENTITY ENTERPRISES INTERNET MARKETING STARTING CONDITION
With the reference to the evaluation indicators drawn up by an American authorative website, the research makes evaluative analysis of 450 key or typical business websites in 45 industries, surveys the relative index of the indicators ami employs SPSS software to make cluster analysis of 45 industries. It generally proves the hypothesis that the six intermediate variables affect the management performance of business websites. It reveals a rough development of the frame of e-commerce and Internet marketing in various industries in China and makes genetic analysis of it in light of the actual situation of China.
Internet marketing Empirical studies Cluster analysis model
Weng Zhigang Xie Xiaoyan He Lijuan Wang Yu Xie Qiang Xu Ning
Southwestern University of Finance and Economics
国际会议
The Second China and U.S. Advanced Workshop in Electronic Commerce 2004
成都
英文
442-446
2004-06-20（万方平台首次上网日期，不代表论文的发表时间）