A SIMPLE ANALYSIS OF THE NETWORK ADVERTISEMENT

摘要：

With the development of e-commerce, and the network effects on the advertisement, this paper analyzes the characteristics or advantages, and the questions or disadvantages of network advertisement. The analysis of the network advertisement may be valuable for the publicity of e-commerce enterprises.

关键词： Network network advertisement

作者: Xu Kai Liu Siqing

作者单位: School of Finance and Economics, Xian Jiaotong University, 710061 Strategic Planning School, Chongqing Commercial and Industrial University

会议类型: 国际会议

会议名称: The Second China and U.S. Advanced Workshop in Electronic Commerce 2004

会议地点: 成都

会议语种:英文

页码: 456-458

在线出版日期: 2004-06-20（万方平台首次上网日期，不代表论文的发表时间）