THE PRICING MODE OF INFORMATION PRODUCTS UNDER THE ENVIRONMENT OF THE NETWORK

摘要：

The characteristic of the information products requires the pricing to turn from the marginal cost to consumers will of paying, but the consumers willingness of paying is always different, which asks supplier to try their best to obtain consumer surpluses, as many as they could, through differences among products and pricing. This paper discussed the information products and its network characteristic, the choices of the mode of pricing on information products and its suitable terms. The main way of application on the division of information productsedition and trussing up is also put forward

关键词： Information products Price strategy Difference pricing

作者: Zhao Hong Su Kai Yuan Tianjiao

作者单位: Shenyang University of Technology, Shenyang 110023,China

会议类型: 国际会议

会议名称: The Second China and U.S. Advanced Workshop in Electronic Commerce 2004

会议地点: 成都

会议语种:英文

页码: 522-525

在线出版日期: 2004-06-20（万方平台首次上网日期，不代表论文的发表时间）