THE ENTERPRISE SUCESSFUL KEY-PUTTING THE CRM INTO PRACTICE

摘要：

The competitive advantages of the modem business can not only resuet from the product itself that the enterprises manufacture or the application of marketing means, but also advanced and thoughtful services, as well as a good customer relationship. This article focuses on the reason why the business should put CRM into practice surrounded by management principle, in order to play a role on how to change the management mechanism, change the traditional ideas, and put the CRM into practice as soon as possible.

关键词： CRM,operating strategy competitive advantage

作者: Zhu Cuiping Yang Luming

作者单位: Business & Tourism Management School, Yunnan University, Kunming, China

会议类型: 国际会议

会议名称: The Second China and U.S. Advanced Workshop in Electronic Commerce 2004

会议地点: 成都

会议语种:英文

页码: 536-540

在线出版日期: 2004-06-20（万方平台首次上网日期，不代表论文的发表时间）