E-COMMERCE FORMULATION AND TENDENCY OF STRATEGY

摘要：

In this paper, the necessity to formulate an e-commerce strategy is explained, and 7 factor of e-commerce strategy and their tendency are discussed. In addition, it is pointed out that an enterprise can achieve continuous development, only if it faces globalization economy and network technology, and put its e-commerce strategy into its whole development strategy.

关键词： E-Commerce strategy

作者: Cheng Jingyuan Sun Yaobang

作者单位: Institute Of Business Administration, Sichuan University School of Economics Information Engineering Southwest University of Finance and Economics

会议类型: 国际会议

会议名称: The Second China and U.S. Advanced Workshop in Electronic Commerce 2004

会议地点: 成都

会议语种:英文

页码: 550-552

在线出版日期: 2004-06-20（万方平台首次上网日期，不代表论文的发表时间）