ANALYSIS OF ELECTRONIC BUSINESS PROJECT EVALUATION METHOD

摘要：

This thesis proposes various evaluation methods for different types of electronic business projects based on the categories. In particular, it puts forward evaluation method combing net cash flow and real option for B2C project, which can disclose the value of electronic business project accurately.

关键词： Project Evaluation Electronic Business Real Option

作者: Gu Yonghong

作者单位: School of Economics Information Engineering, Southwestem University of Finance and Economics, Chengdu 610074, China

会议类型: 国际会议

会议名称: The Second China and U.S. Advanced Workshop in Electronic Commerce 2004

会议地点: 成都

会议语种:英文

页码: 553-556

在线出版日期: 2004-06-20（万方平台首次上网日期，不代表论文的发表时间）