CUSTOMER RELATION MANAGEMENT SYSTEM BASED ON SHORT MESSAGE SERVICE

摘要：

The cellular phone is the most popular portable intelligent communication terminal. Internet and mobile communication is the important sign of the information society, the combination of which offered convenient service way of CRM and meet the information service demand in any time and any place.Communicating, interacting and providing service with customer in time are basic demand of CRM for an enterprise. The short message service is a main service mode of mobile phone. A small or simple service platform of CRM can be constructed alone by SMS for large number of small enterprise. A CRM case based on SMS is introduced finally in this paper.

关键词： SMS CRM mobile Internet

作者: Di Guoqiang

作者单位: Information management College, Jiangxi University of Finance & Economics

会议类型: 国际会议

会议名称: The Second China and U.S. Advanced Workshop in Electronic Commerce 2004

会议地点: 成都

会议语种:英文

页码: 566-569

在线出版日期: 2004-06-20（万方平台首次上网日期，不代表论文的发表时间）