A PROBE INTO THE COURSE SETTING OF E-MARKETING
With the fast development of informationization and the wide application of e-commerce, the demand for talents in e-commerce increase. At present many universities and technical schools in China have offered e-commerce programs of different levels as a response to this development. E-Marketing is a required course for such programs. The writer has accumulated some experience in her teaching of this course. This paper discusses the problems in the setting up of E-Marketing.
Course of E-Marketing marketing textbooks marketing experiment course
Pan Liqing Huang Weizhou
School of management, Xiamen University, China
国际会议
The Second China and U.S. Advanced Workshop in Electronic Commerce 2004
成都
英文
645-648
2004-06-20（万方平台首次上网日期，不代表论文的发表时间）