Digital Marketing Strategies in Libraries

摘要：

　　In this paper, the author examines the importance of digital marketing in libraries across the United States.As patrons become more technologically savvy, libraries are tasked with expanding their presence to digital landscapes.One way to do so is to implement simple and effective digital campaigns.This step can ensure ensure libraries remain relevant and indispensable to the patrons they serve.Marketing, once thought to be an unnecessary expense for libraries, is fast becoming a necessity.This paper explores different contemporary views on digital marketing in libraries.

关键词： Marketing in libraries Library outreach Digital campaigns Library outreach strategies

作者: Dana Haugh

作者单位: Stony Brook University Libraries, USA

会议类型: 国内会议

会议名称: 2017年第四届北京高校网络图书馆国际学术研讨会

会议地点: 北京

会议语种:英文

页码: 297-303

在线出版日期: 2017-11-15（万方平台首次上网日期，不代表论文的发表时间）