An Integrative Review of Research Concerning Transitional Relationship between Public Relations Practitioners and Journalists
This paper conducts an integrative review of current research concerning transitional relationships between public relations practitioners and journalists.It identifies the conceptualization of journalist-practitioner relationship, major research topics, methodologies,and empirical findings based on forty-six SSCI articles selected from Jan 1990 to Dec 2013.Most importantly, this paper concludes the determining factors of the transitional relationship based on the previous literature from both macro-level and micro-level.Finally, it discusses the current issues and gives suggestions for future research.
relationship public relations practitioner journalist media relations
Zhang Fan
New Media Communication School of Media and Communication, and Management, Shanghai Jiao Tong Universtiy
国内会议
上海
英文
148-162
2017-11-11(万方平台首次上网日期,不代表论文的发表时间)