会议专题

An Integrative Review of Research Concerning Transitional Relationship between Public Relations Practitioners and Journalists

  This paper conducts an integrative review of current research concerning transitional relationships between public relations practitioners and journalists.It identifies the conceptualization of journalist-practitioner relationship, major research topics, methodologies,and empirical findings based on forty-six SSCI articles selected from Jan 1990 to Dec 2013.Most importantly, this paper concludes the determining factors of the transitional relationship based on the previous literature from both macro-level and micro-level.Finally, it discusses the current issues and gives suggestions for future research.

relationship public relations practitioner journalist media relations

Zhang Fan

New Media Communication School of Media and Communication, and Management, Shanghai Jiao Tong Universtiy

国内会议

第四届上海交通大学——ICA国际新媒体论坛

上海

英文

148-162

2017-11-11(万方平台首次上网日期,不代表论文的发表时间)