A Study on Crisis Types of Chinese Enterprises--Content Analysis of 105 Crisis Events from 2004 to 2015

摘要：

　　This study uses the attribution theory and the crisis type theory to analyze the 105 crisis cases of Chinese enterprises from 2004 to 2015.The results revise and develop the existing crisis types,summarize and summarize the suitable Chinese The Crisis Types and Clusters of Social Practice.

关键词： crisis categories crisis attribution crisis responsibility

作者: Wen Qiongjuan

作者单位: Marketing deparment of management school of Wuhan University of Science and Technology,Wuhan,China,430081

会议类型: 国内会议

会议名称: China Marketing International Conference 2017 (2017中国市场营销国际学术年会)

会议地点: 北京

会议语种:英文

页码: 21-66

在线出版日期: 2017-07-14（万方平台首次上网日期，不代表论文的发表时间）