Boycotting products and personal values:The moderating role of economic development and individualism

摘要：

　　The purpose of this paper is twofold: to examine the role of human values in consumer participation in product boycotts; and to test how economic development and individualism of a country moderate links among values and boycotting products.Data from the 7th round of the European Social Survey are used to test hypotheses.The findings show that independence and self-transcendence values including universalism and benevolence positively correlate with boycotting products; whereas conservation(tradition,security,conformism)and power values negatively correlate with boycotting products.The study also demonstrates that the positive effects of values are significantly greater for wealthy nations than they are for poor countries.

关键词： Product boycotts Human values Economic development Individualism of a country

作者: Grzegorz Zasuwa

作者单位: The John Paul Ⅱ Catholic University of Lublin Al.Rac(l)awickie 14,20-950 Lublin(Poland)

会议类型: 国内会议

会议名称: China Marketing International Conference 2017 (2017中国市场营销国际学术年会)

会议地点: 北京

会议语种:英文

页码: 143-166

在线出版日期: 2017-07-14（万方平台首次上网日期，不代表论文的发表时间）