Guns,Politics and Religion:Attitudes Toward Advertising of Controversial Products in Columbia
Colombia is a complex country which has a large Catholic population and a number of internal conflicts.As organizations undertake a global advertising strategy,countries in South America like Columbia are viewing advertising images and for products that may be perceived as offensive.This paper presents the results of a survey on perceptions towards the advertising of three relevant controversial products: guns and armament,political parties,and religious denominations.It also identifies the link between personal values of the Colombian sample and offence towards the advertising of the controversial products,which provides important insights into responsible advertising to the Colombian market.
Colombia Controversial Products Advertising Religion Guns Politics
Sergio Biggemann Kim-Shyan Fam David Waller Shuo Sheah Wenchao Liu
University of Otago,P O Box 56,Dunedin,NZ Jilin University of Finance and Economics,Changchun,China University of Technology Sydney,Australia Huazhong University of Science and Technology,Wuhan,China
国内会议
China Marketing International Conference 2017 (2017中国市场营销国际学术年会)
北京
英文
364-370
2017-07-14（万方平台首次上网日期，不代表论文的发表时间）