The Influence of Reward Type on the Car Drivers” Performance in the Sharing Economy

摘要：

　　In this paper,we discuss the effect on the performance of the drivers on a car platform by analyzing the real data of the number of trips which completed by the drivers when there are different reward types(hedonic reward and practical reward)in the sharing economy.The study found that: in the sharing economy,practical rewards have more significant impact on improving the performance of drivers than hedonic rewards.Finally,this paper puts forward some suggestions for the enterprises in the sharing economy when they make the incentive plan.

关键词： Sharing economy Reward type Performance

作者: Jun Mi

作者单位: Zhongnan University of Economic and Law,Wuhan,Hubei,China

会议类型: 国内会议

会议名称: China Marketing International Conference 2017 (2017中国市场营销国际学术年会)

会议地点: 北京

会议语种:英文

页码: 704-722

在线出版日期: 2017-07-14（万方平台首次上网日期，不代表论文的发表时间）