Evaluation of Insurance Corporate Culture Based on AHP and FCE Methods
In this paper,a new index system is proposed to evaluate internal and external culture of insurance corporates.After determining weights for each index by using the Analytic Hierarchy Process(AHP),we assess the culture evaluation for selected cases through the Fuzzy Comprehensive Evaluation(FCE)method.Our conclusions show that corporate culture should be considered when evaluating the credit rating of insurance companies,including people oriented,customer satisfaction and corporate reputation.These findings can provide a basis for future studies of related topics as well as a solid reference for insurance companies and the regulatory authority of insurance sector.
corporate culture index system Analytic Hierarchy Process Fuzzy Comprehensive Evaluation
FAN Yi ZHANG Ning
School of Economics Central South University of Forestry and Technology Changsha 410004,China College of Finance and Statistics Hunan University Changsha 410079,China
国内会议
广西桂林
英文
1-15
2017-07-19（万方平台首次上网日期，不代表论文的发表时间）