Marketing and Business Decision Making Models of Commercial Banks under the Background of Big Data
Big data era requires new ideas,commercial banks need to like Internet Co.as much as possible to collect and store data to expand the data layout,to lay the foundation for future data analysis.At the same time,still need to business needs as the core,build enterprise class big data analysis ability.On the one hand,structured data is still the core value of bank data,and the structured data which contains high value is still asleep in the database of bank trading system,which has not been fully excavated and utilized.Banks should to traditional structured data as the core,includes the establishment of core banking system,bank cards and various peripheral product data for the high level database and the data warehouse unified the entire line of products,channel,organization,personnel data standards and improve the quality of the data and build support for different dimensions of statistics and analysis of long-term data volume of business and income statistics system,and around the business needs to build a flexible and efficient customer relationship management system.
Marketing Commercial banks Big data Trading system
Jun Zhao
School of English Studies Tianjin Foreign Studies University
国内会议
China Marketing International Conference 2016 (2016中国市场营销国际学术年会)
青岛
英文
133-137
2016-07-08（万方平台首次上网日期，不代表论文的发表时间）