Eco-Innovative Business Model of Global Organizations of Information System Products in the Light of Sustainable Development Concept
While identifying sustainable development with eco-development and the principles of the concept of social good in a long time(strategic)perspective,with special focus on economic and environmental effectiveness of ventures,special attention should be drawn to the method in which the concept is implemented by IT sector enterprises that are characterised by innovativeness that results from the nature of the sector.Functioning in network relationships,with a predominant role of a promoter/leader of the studied sector or the operator of the key resources in the relationships,global organisations of systemic IT products,provide network tools for application and support for the concept of sustainable development.They also build their position on the basis of eco-values.This indicates holistic and at least dual nature of applied ecoinnovative business model which constitutes the subject of interest of the author of the paper.
business model innovative BM sustainable development chain enterprise convergence systemic IT products eco-value
Izabela Sztangret Justyna Matysiewicz
Department of Market Policy and Marketing Management,University of Economics,Katowice,1 Maja 50,40-287,Katowice,Poland
国内会议
China Marketing International Conference 2016 (2016中国市场营销国际学术年会)
青岛
英文
207-224
2016-07-08（万方平台首次上网日期，不代表论文的发表时间）