The Systemic Products as a Source of Value Creation:on it and Healthcare Sector Example
The purpose of this article is to identify the specific character of systemic health care and IT products,created in synergy relations with network entities in the area of new ways of meeting customers” needs.By creating a value,flexible networks health care and IT providers and additional actors create value through collaboration.Critical analysis of literature in the field of study category is conducted in the article; furthermore qualitative method of empirical studies(case study)is applied for practical illustration of described processes and phenomena.
systemic product networks customer value
Izabela Sztangret Justyna Matysiewicz
Department of Market Policy and Marketing Management,University of Economics,Katowice,1 Maja 50,40-287,Katowice,Poland
国内会议
China Marketing International Conference 2016 (2016中国市场营销国际学术年会)
青岛
英文
278-294
2016-07-08（万方平台首次上网日期，不代表论文的发表时间）