What is a narrative ?

摘要：

WESTERN BRANDS NARRATIVE2005 to 2015 luxury consumers shifted from western powers toAsian powers.From 2009 until today,Western luxury brands are forced to connect withasian consumers without loosing their domestic identity.

会议类型: 国内会议

会议名称: 2016个人护理品技术高峰论坛

会议地点: 上海

会议语种:英文

页码: 1-42

在线出版日期: 2016-06-23（万方平台首次上网日期，不代表论文的发表时间）