Social Commerce: The Impact of Social Climate on Friendship Group Members” Purchase Intention and Behavior
This article contributes to IS research by providing an enriched understanding about how social climate of friendship group affects members” purchase we-intention and actual behavior.Empirical data collected from 215 group members within a WeChat friendship group shows that social climate significantly affects group members” we-intention to purchase together.Meanwhile, friendship group members” perception of social climate can be influenced by their motivations to participate.This study highlights the importance of proximal social network in voluntary settings, illustrating that social climate influences friendship group members” purchase behavior through affective channels rather than cognitive channels.
Social Commerce Social climate we-intention purchase behavior
Yi Sun Kwok Kee Wei Chaobin Fan
Department of Management Science and Information Management, Huazhong University of Science & Techno Department of Information Systems,City University of Hong Kong, Hong Kong Shenzhen Jindi Industry and Trade co., LTD.
国内会议
济南
英文
412-423
2015-10-24（万方平台首次上网日期，不代表论文的发表时间）