Examining the Effect of Wechat Usage on the Social Capital among Chinese College Students

摘要：

　　In this empirical study, the researchers studied the relationship between college students” usage behavior of Wechat and the bonding and bridging social capital they own.An online survey was used to collect data from college students.After controlling demographic variables and usage of other social media, researchers generally found that,the more college students use Wechat, the more bonding and bridging social capital they have.Besides, the study showed that different usage of Wechat has different effect on the bonding and bridging social capital.The influencing mechanism of Wechat usage on college students” social capital was analyzed and discussed systematically.

关键词： Wechat usage Bonding social capital Bridging social capital College Students

作者: Shao Ruosi Liu Yan PanShuya ZhangDi

会议类型: 国内会议

会议名称: 第二届上海交通大学——ICA国际新媒体论坛

会议地点: 上海

会议语种:英文

页码: 168-184

在线出版日期: 2015-10-23（万方平台首次上网日期，不代表论文的发表时间）